Not a list. Not a CRM. An engine that combines fresh county data, predictive scoring, and intelligent follow-up timing to tell you exactly who deserves your marketing dollars right now.
Get AccessLet's be clear
This is the decision engine you've been trying to build with web scraping, spreadsheets, VAs, and duct tape.
What Makes This Different
FirstPulse ingests fresh data weekly, then uses AI-powered predictive scoring to continuously recalculate who should get your next dollar. Because we don't live in a static world — homeowner situations are constantly changing.
Fresh county filings ingested weekly. New probates, foreclosures, and distress signals get factored in immediately.
How many times you've touched that owner. Scores decay as you market — so exhausted leads don't keep getting your dollars.
Actual activity in that county and zip code. Off-market velocity, deal flow, and local patterns all factor in.
Auction dates, filing deadlines, listings going live. As key dates approach, urgency increases — and so does the score.
Beyond dynamic scoring, FirstPulse automatically tracks and manages touches for you. It doesn't just count contacts — it determines:
No spreadsheets. No VAs managing sequences. The engine handles timing so you can focus on closing deals.
This isn't a one-size-fits-all score. FirstPulse tunes predictive scoring to your specific strategy:
Two investors looking at the same market can see very different scores — because the system is optimized for each of their strategies.
Why This Exists
Either too early (before motivation peaks), too often (causing fatigue), or too late (after they've already sold). FirstPulse eliminates this guesswork entirely.
The Landscape
Know where each tool fits — and why FirstPulse is a category of one.
You log in, pull lists, manage exports yourself. No scoring. No timing. All you.
They score data, but still missing fresh data and timing.
End-to-end decision engine. Fresh data + dynamic scoring + automatic touch management.
How It Works
You select your county. The engine handles everything else.
Choose your market and define your criteria. Property types, equity, price — your rules.
Predictive scoring and timing intelligence are applied to every eligible property.
Receive your weekly output. Send to your mail house, dialer, or execute yourself.
FirstPulse is at capacity. But there are two ways to get on the waitlist or gain access through a certified partner.
FirstPulse isn't trying to be the biggest data provider. We're trying to be the best — for the investors who actually use it.
County seats are limited to protect your timing advantage.
Our certified partners have county seat allocations for their clients. We'll connect you with one who serves your market.
Request IntroductionCoaches, mail houses, and service providers can apply for partner access with 50/50 revenue share.
Apply for PartnershipWhat's Included
Thousands of data points power the engine. Here are the signals you'll see on each record.
Plus dozens more signals you'll never see — they power the engine behind the scenes.
Is This For You?
FAQ
No. FirstPulse is not a CRM, not software you log into daily, and not a data list you pull yourself. It's a decision engine — it tells you exactly who to market to each week, handles all the timing and touch tracking automatically, and delivers ready-to-execute outputs.
Those are DIY list builders — you pull whatever you want, whenever you want. FirstPulse is a decision engine. It tells you exactly who to market to this week based on fresh data, predictive scoring, and your marketing history. You don't build lists; you execute outputs.
They offer predictive data, but it's based on aggregated, delayed sources and delivered as monthly dumps. FirstPulse uses fresh county data (up to 14 days earlier), tracks your touches automatically, and recalculates scores weekly based on your actual marketing activity.
FirstPulse limits access to protect investor outcomes. Each county has a maximum number of licenses based on population. Partners have county allocations for their clients — this ensures the data advantage isn't diluted by oversaturation.
Pricing is handled by partners and varies by market and service level. Plans typically range from $297-$2,997/month depending on county count and weekly capacity. Your partner will discuss pricing during onboarding.
Request a partner introduction and we'll connect you with a certified partner who serves your market. Or, if you're a coach, mail house, or service provider, you can apply to become a partner yourself.
Access is limited, but we can help you find a path in.